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Web Design Trends 2023

Estimated reading time: 4 minutes

A successful and good-quality website is both functional and visually appealing. Trends in the web design industry come and go, and alongside current technology, website design is an aspect which is constantly evolving to suit consumer needs. With most businesses now having an online presence, competition is high, and creating a unique, appealing and easy-to-navigate website is crucial. For web designers, developers and business owners, staying on top of the latest web trends is a huge part of the role and is something which needs to be analysed and updated year after year. Here are some of the most anticipated website design trends expected to be seen in 2023.

Top web design trends to expect in 2023

Parallax scrolling

Parallax scrolling is a technique in computer graphics in which background images move slower than foreground imagery, creating an illusion of depth in a 2D format. In web design, it can be used to create an engaging and interactive browsing experience to add a more interesting visual concept. Although a simple feature, parallax scrolling can make a big difference and just adds a special addition to a basic page or section.

Animated cursor

Another interesting and modern way to customise a user experience is with an animated cursor. This 2023 web design trend is a stylish and fun option for different companies to explore, offering a type of animation and interaction. This technique is also a great way to boost brand identity and customise every aspect of the website in terms of company colours, fonts or graphics.

Interactive content

Adding interactive content to your website provides value, entertainment and a competitive edge. Boosting engagement and worth, interactive content could include self-assessments, quizzes, polls and surveys, calculators and competitions. The interactive side of a website also adds a sense of personalisation and enables a company to get more in-depth, intimate information.

Video Marketing

Video marketing and the power it holds have grown enormously over the past year. Consumers are no longer satisfied or entertained by static content and video footage offers an alternative way to read, learn, communicate, promote and understand. Including video content on websites, provides an engaging feature for the consumer to enjoy, puts you ahead of competitors and also gives a unique touch to content ideas.

Retro styling

Style, fashion and trends come back around in one way or another and no matter the industry, so many things in life seem to do a 360. In terms of design, colour and typography, retro themes will be a huge hit in 2023, with styles such as Art Deco, Memphis design and brutalism making a comeback!

Animated illustrations

Similar to video marketing, animated illustrations are a great alternative when it comes to making content more interesting and engaging. Due to new advancements and updates in technology and softwares, making animation, illustrations and graphics has never been easier. There are now a number of software which quickly create animated or 3D content from a basic digital drawing, making it much more accessible than a couple of years ago.


2023 will see a huge emphasis on customer service and chatbots will be a key feature that companies introduce if they haven’t done so already. More companies are realising the true importance of customer loyalty and trust, and the best way to achieve that is with solid support, quick response times and reliability. More companies will begin introducing computer generator chatbots on their websites to not only filter out vague, common questions but also to ensure there is 24/7 service for their customers.

To Conclude

As technology continues to grow, web design will also continue to face changes. These changes also greatly rely on the needs of the consumer. As consumer requirements change, businesses, specifically online businesses, will have to adapt their marketing strategies and techniques in order to attract and retain customers. Businesses will also have to keep in line with competitors as each company is battling for the top spot on Google search.

Interested in becoming a web designer? Have a read through our web design career guide for some advice on your future plans!

Annie is imaginaire's Digital Marketing Executive and covers topics such as social media, web design, SEO and content.

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