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2023 Digital Marketing Trends

Estimated reading time: 5 minutes

Each year, new and improved strategies for marketing and digital media are crafted for worldwide users to explore and benefit from. With a constant flow of trends and updates, 2023 is bound to come with plenty of new ideas and concepts for businesses, large and small to include in their new marketing strategies. A digital marketing career path is becoming increasingly popular, leading to more competition and modern minds within the industry. What will we see in 2023 when it comes to digital marketing and how will the online world change over the coming months?

Why is digital marketing growing so rapidly?

There are endless reasons why digital marketing has become such a pivotal point in our world and businesses. Over the past decade, online marketing, social media and content have given new opportunities and worldwide success for many industries and are something which just keep on growing at a rapid pace. Here are just a few reasons why digital marketing has become so prevalent.

  • Most cost-effective strategy
  • Reaches a wide demographic
  • Worldwide success
  • Quick company growth
  • Higher revenue
  • Improved customer interaction
  • Mobilisation and accessibility

Top digital marketing trends for 2023

Here are just a few of the trends we expect to see in the world of digital marketing this coming year. From social media to virtual reality, the marketing world is about to get a lot more impressive and innovative.

Greater use of email marketing

Email marketing has been a key strategy that many marketers have utilised for many years. Typically used for newsletters, seasonal events or company news, this platform will begin to be used for a great scope of new things in 2023. Email is a super easy way to communicate and engage with existing and possible customers as everyone owns their own email account and can access it every single day. Businesses will begin to use email marketing for features such as product launches and more specific advertisements to really highlight the message they’re trying to get across.

To find out how to make the most out of your email marketing strategy, have a read through our blog here.


Social media platforms including Instagram and Tiktok have invested in the realm of e-commerce by introducing a shopping feature through their online apps. Customers and followers can now shop directly through social platforms, using links to take them directly to the site or buy from an app store. This marketing technique is fairly new to the digital world but is already offering a range of benefits for both businesses and consumers. Social commerce is tailored to the needs of a modern-day shopper and is seen offering a quick, easy-to-use solution for purchasing items online. This correlates to another trend which is live-streamed social commerce. Brands and retailers are using their online influencers to host live events in which they advertise products, leave live links and offer discounted prices. 2023 will see these techniques continue to grow as there has already been so much success in the journey so far.

Take a read through our latest blog, Tiktok shopping: the new e-commerce trend to find out more about this trending feature!

Video Marketing

We’ve already seen agencies, brands, businesses and customers using video to create engaging content which attracts and retains attention. Moving away from static content and the standard text and image, video is the perfect way to produce creative content for customers to remember. Video marketing will be sure to take centre stage in the new year as stagnant content is no longer enough for our current audiences who are exposed to so much technology and media. 2023 will be a year when video marketing is used through web design, email, social media and youtube, focusing on short footage which is fast-moving and cut-edited.

Personalised analytics

Digital marketers will need to focus on the data and results behind all the content and actions to ensure these new trends are benefitting their business. Although analytics and research have always been a prominent part of marketing, personalised analytics will begin to offer marketers a real insight into who is viewing their products or pages, what their goal is, and how they’re reacting. Personalised data such as specific locations, mobile usage, time tracking and expenditures will enable marketers to meet these needs or requirements. For example, through more specific location research, businesses can introduce local ads, popups and more personalised services.

A focus on customer service

Successful customer service is more than just talking on the phone or giving refunds. Customer service should start with the very initial communication with a customer to the moment they receive their goods or services. 2023 will see businesses focusing on customer service like never before. Due to so much competition and alternatives out there, gaining customer trust and loyalty is key. Good customer service could be the ultimate difference between one business and another and is a huge factor in the customer’s final decision. The new year will see companies utilising modern technology and platforms to deliver support and help in a modern, easy and efficient way. Features that we will see will include WhatsApp or text messaging, separate social media handles, live chats, group forums and product reviews.

Imaginaire and digital marketing

If you’re ready to be part of the 2023 digital marketing world, you’re in the right place. Here at Imaginaire, we help businesses understand their marketing and develop strategies to boost conversion rates and build successful results.

We can help with all aspects of digital marketing including web design and SEO. Drop us an email or call us on 0115 697 1221 to find out more.

Annie is imaginaire's Digital Marketing Executive and covers topics such as social media, web design, SEO and content.

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