Home

Why you should consider a headless CMS for your website

The future of project management: How AI is transforming workflow automations

The basic principles of ecommerce replatforming 

What's new in paid media : an updated guide to ecommerce PPC

5 Common Misconceptions About Adwords

How to Improve Your Quality Score

How to use your time better as a business owner

Five Ecommerce Brands Nailing Content Marketing

Why Every Business Should Invest in SEO

User Generated Content: How to Make it Work for Your Brand

Get our team of ecommerce experts to build a winning strategy for your business

We make sure that every solution is personalised, efficient, and built around your goals

Request a quote today, and let's turn your ideas into results 

Request a Quote

Imaginaire

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

When it comes to choosing a marketing agency to help out your business, there are a number of things you will want to consider to ensure they are the right fit.

From your budget to location and communication, different marketing agencies can work for different reasons. For example, some may operate a remote business with the integration of remote workers, whereas some will have in-house teams who provide in-person, consistent services.

When it’s the right time to consider an agency, here are some things you will need to discuss and finalise before jumping into any type of contract.

Things to look out for when choosing a marketing agency

Whether you have a construction background, a clothing line or car dealership, there could be several reasons why you’re considering a marketing agency. Perhaps your pages aren’t ranking well on Google, you don’t have time to produce content, or your website is running poorly; hiring a marketing agency to take these tasks off your hands can be hugely beneficial.

When searching for a local or nationwide agency, you will see many companies pop up, all of which will offer similar services, but will of course operate differently. Before you invest in any agency, here are some top things to consider:

Before you get started, you must have a clear understanding of your marketing goals in order to tell the professionals what you want and decide how these goals will be met. Defining your goals and objectives will also help you measure the success of your marketing efforts and make informed decisions in the future.

You will want to consider the overall objectives of your business and what you want to achieve. Some common goals include increasing brand awareness, driving website traffic, generating leads or boosting engagement.

Before investing in anything, you will need to do some deep diving into a selection of different agencies. This will help you find out things that you do want and don’t want, and is also an opportunity to gather information such as quotes, company brochures, case studies and reviews.

You will be amazed at how drastically different costs can be when it comes to marketing agencies. And one of the first things you should mention, or they will ask will is what is your budget?

If this is your first time looking into a marketing agency, you might not know what your budget should be, but some primary research will help, as you can compare different quotes and find out what’s common amongst the market. You can also Google questions such as the average cost of a marketing agency, or ask around in your industry or peers.

When contacting some agencies, it is important to ask them how they communicate with their clients and how their teams work. For example, will you have a designated project manager, how often will they contact you, and what will their updates cover?

Whilst some companies prefer their agency to just get on with the tasks, you might still want to oversee a lot of work or proofread content before it goes live. Setting these boundaries with an agency is important, as this will ensure you have a constant stream of communication, have a clear understanding of projects and both ends of the project are on the same lines.

One of the most important things when choosing a marketing agency is to ensure that they actually offer the services you’re looking for. Not all agencies will offer the full package when it comes to a marketing campaign, some will have a key focus on SEO and search marketing, whilst others will be content and branding-based.

Make sure to opt for an agency that offers the right services which meet your targets and goals. For example, if you’re looking to invest in Google Ads, you will want to approach an agency that offers PPC and ad campaigns.

Wattbike

the human-led tech-enabled ecommerce agency

Request Quote

Fitness

Website Development

Implementing scalable Shopify solutions for Wattbike’s new product launches

Parkside Tiles

Shopify design & build services

Retail

Ecommerce Design & Development

Refining online retail through a custom Shopify design and build for Parkside Tiles

Alert Electrical

SEO & PPC

Driving 20% revenue growth for Alert Electrical in just 3 months

Nottingham Lighting Centre

Home & Garden

Interiors

Building a scalable online presence for Nottingham Lighting Centre

David Morris

Jewellery

Luxury

David Morris x Japan: Building a Shopify store for the Japanese Luxury Jewellery Market

Alfresco Chic

How we delivered a 79.27% boost in conversions for Alfresco Chic through smart PPC

Optimising David Morris’ digital footprint with impactful, multi-faceted SEO 

Wholesale

Website Migration

Powering a faster, smarter ecommerce experience for Alert Electrical

Redesigning luxury: Ecommerce web design for London Jeweller, David Morris

Complete our marketing manager's bible with further content designed for your brand

Exclusive content for your marketing department

How to choose the right marketing agency