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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Choosing how you manage your website content has become just as important as the content itself. As digital experiences grow more dynamic and user expectations rise, 

This is where a headless CMS comes in. It gives businesses the flexibility to create richer, faster, and more future-proof digital experiences across multiple channels and experiences. 

A traditional CMS comes with the backend (where content is created) and the frontend (what users see) tightly connected. A headless CMS removes that frontend completely and creates a space where you manage your content in one place, and developers use APIs to display it on any platform they choose.

Since the presentation layer is separate, you can push content to websites, apps, digital screens, smart devices, or anything else with a connection. This approach gives brands more freedom in how they build and evolve their digital ecosystem. 

Discover more about our headless Shopify services. 

Headless CMS comes with clear benefits that directly impact user experience, team workflows, and performance. Many organisations shift to headless once they start feeling the limitations of traditional platforms.

Faster loading times thanks to modern frontend frameworks

Stronger security because there’s no direct link between backend and frontend

Freedom to redesign without rebuilding your CMS

Easier content distribution across multiple channels

Better integration options for complex digital ecosystems

Why a headless CMS improves user experience

Website visitors expect near-instant loading and seamless interactions. Older CMS platforms often struggle to keep up because they carry unnecessary weight and outdated rendering methods. With a headless CMS, developers can build using faster, more modern technologies.

The split between backend and frontend also makes it easier to 

 or improve page layouts without affecting the content physically. 

A headless CMS opens the door to far more flexible and future-ready digital experiences. It supports faster websites, easier content management across different channels, and better creative control for development teams. 

Wattbike

the human-led tech-enabled ecommerce agency