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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

refers to maintaining, updating and supervising different aspects of a website, resulting in smooth operations, high functionality and a user-friendly experience. This process can include technical, administrative or content modifications and helps to keep the website running smoothly and effectively for both the business and the user.

Keeping a website running optimally can mean different things to different businesses depending on their visions and targets. However, there are a number of critical components which are involved in the web management process. These components could include:

Website managers might also handle the design and layout of the website working with designers to make the site visually appealing and add features such as 

This service involves monitoring the website’s performance and implementing necessary updates which can improve the website's usability and speed. This process might also include website security.

Web managers often take the responsibility of optimising the website structure, content and metadata in order to improve search engine results and 

. This might include tasks such as keyword research, website analysis and driving organic traffic.

This will include tasks such as adding, editing and removing new or existing content such as website copy, text, imagery, 

 or other forms of media to keep the website engaging, relevant and up-to-date.

Monitoring all the changes and updates is crucial to 

 and the success of a website. By using analytics and data, website managers can then track user behaviours and assign themselves relevant tasks.

Website management can offer a number of benefits to both a business and a user. Beyond the most obvious benefit of having a fully functioning website, there is also a range of other benefits this service has to offer.

Improving web management doesn't have to be complicated or expensive, this service is quite simple to carry out and can result in long-lasting, effective results. Here are some key things to consider when implementing website management.

One of the first steps when investing in website management is finding an appropriate CMS that meets your business needs and can offer all the features required. A successful CMS allows you to refine and improve the customer journey, produce high-quality content and plan and launch new website activity for marketing campaigns.

For more on CMS, have a read through our blog on 

The majority of a website will be well designed and optimised while other areas could lack in technical quality or content. When first handling content management, prioritisation is key. Consider questions such as what are the main concerns with the website. Are processes taking too long? What can I take away from analytics and data? By identifying areas which need improvements, you can then go through and prioritise work to ensure work is being carried out efficiently.

Considering the future of a business should be a thought in any manager's or CEO’s mind, and this is particularly important when it comes to 

 and digital systems. Make sure to invest and consider tools and technology which are easily scalable, and adaptable and will serve your business for years to come.

Creating content can seem overwhelming, especially if you’re starting from scratch with a website or have complete freedom in what can be created. Making a solid plan will underline all the major goals and objectives, keep marketing teams in the loop and create an organised approach to web management. This schedule will be created based on targets, keywords and 

Whether we built your website or you had it built elsewhere, we offer simple 

From simple maintenance and protection from cyber threats to tweaks and fixes to an existing website, our website management packages are ideal.

Our support and maintenance plans help you relax in the knowledge that a team of experts are looking after your website, but also give you the ability to build new features and have changes carried out quickly, in an organised fashion.

Get in touch with our team on [phone] to discuss your plans or request a free quote!

Wattbike

the human-led tech-enabled ecommerce agency

What is website management and why is it so important?