Home

Why you should consider a headless CMS for your website

The future of project management: How AI is transforming workflow automations

The basic principles of ecommerce replatforming 

What's new in paid media : an updated guide to ecommerce PPC

5 Common Misconceptions About Adwords

How to Improve Your Quality Score

How to use your time better as a business owner

Five Ecommerce Brands Nailing Content Marketing

Why Every Business Should Invest in SEO

User Generated Content: How to Make it Work for Your Brand

Get our team of ecommerce experts to build a winning strategy for your business

We make sure that every solution is personalised, efficient, and built around your goals

Request a quote today, and let's turn your ideas into results 

Request a Quote

Dylan Brain

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

In part 1 of the ‘What actually is AI’ series, we explored the history of AI - where it started, the issues it faced, and how we got to where we are today. To keep yourself up to date, have a read through part 1 

In this part, I am going to explore some of the algorithms behind the AI systems that are taking the world by storm. This article is not intended to be a comprehensive look into AI algorithms, but rather to help you understand the fundamentals of what is happening when you interact with AI.

In order to understand how these works we are going to narrow our focus from Artificial Intelligence generally to machine learning. Machine learning is a subfield of AI that aims to develop algorithms and models enabling computers to learn from data and make predictions based on this data. Predictions are central to machine learning, as it produces the most likely answer or response to an input, which is vital when examining how AI can transform work environments and society.

With traditional programming, developers write explicit instructions for the computer to follow. You see this every day when you are interacting with websites. A simple example of this would be logging into 

. A developer will have written a set of instructions to follow when you go to log in...

Machine learning on the other hand employs a range of algorithms to carry out processes, where they can learn and improve from large amounts of data. These algorithms are used often in online recommendation systems. For example on Netflix, Amazon, and more recently Twitter (with its algorithm-based ‘trending’ system).

These recommendation systems analyse huge amounts of data - your browsing history, past purchases, ratings, interactions with websites etc and cross-reference them against other users. By leveraging these techniques, recommendation systems can identify patterns and similarities between users and items. For instance, a machine learning model may predict that a user is likely to purchase snowboarding tickets if they have previously viewed snowboarding content on youtube, purchased a new pair of goggles, or are in an area near ski resorts based on GPS data.

Supervised and unsupervised learning are used extensively in machine learning. Supervised learning takes in data with known input - output pairs. For example thousands of images (input) with their corresponding animal names (output). The algorithm will then learn to recognise similarities and generalise from this data, allowing it to make predictions on new, unseen images.

Unsupervised learning works similarly but without known output. It aims to come to conclusions and make predictions based on patterns it learns itself. We touched on this in part one where Google created a neural network that learned to identify cats autonomously.

 has been trained to provide human-like answers. ChatGPT was trained on huge amounts of data and over time began to learn how to predict the next word, after learning patterns in grammar, syntax and semantic relationships. The model was then fine tuned with human input afterwards (supervised learning).

Reinforcement learning is a machine learning technique that aims to replicate how humans and animals learn through trial and error. For example, learning to ride a bicycle involves initial attempts, feedback, adjustments, and iterative refinement until mastery is achieved.

This works similarly to reinforcement learning in machine learning where computers will try out various techniques to reach a goal until they begin learning what works and what doesn’t.

Training a robot - Markhov Decision Processes

Similar to how humans learn to ride a bicycle, robots can use machine learning techniques to learn how to navigate a maze. Markhov Decision Processes (MDPs) provide a mathematical framework for modelling decision-making problems in which an agent (the robot) interacts with an environment (the maze). Below, I will outline the key components of MDPs. Don’t worry if you don’t fully understand the maths; you can still grasp the fundamental concepts by reading through!

An MDP is a mathematical framework defined by a tuple (S, A, P, R, 𝛾)(𝛾 is read gamma)

In order to train our robot, we can follow three distinct phases:

Value iteration is a dynamic programming method used to find the optimal value function or policy in an MDP - providing guidance to the robot on how to select actions based on the current state and its estimated cumulative rewards.

The value function - V(s) represents the expected cumulative rewards starting from a particular state. Through value iteration, the value function is updated iteratively based on the Bellman equation which is shown below.

When the values of the states stop changing significantly, we have found the optimal values that reflect the expected cumulative rewards for each state. These values will guide the robot when making decisions. By selecting actions that lead to higher rewards, it can navigate the maze more effectively.

After initialising the value function we can let the robot loose to explore the maze. We could allow it to do this randomly, choosing random actions and observing the resulting states, and rewards (positive and negative) and updating the value function based on the Bellman equation.

We would do this until the robot has learned enough data about the maze for the value function to output the most desirable solution (known as convergence).

In conclusion, we have looked at some of the key algorithms used in Artificial Intelligence and hopefully, you feel comfortable with some of the fundamentals behind AI algorithms. The key point to take away is that these algorithms and techniques empower AI to learn, adapt, and make informed decisions.

As AI advances, it holds the potential to revolutionise various industries, improve efficiency, and reshape our interactions with technology and society as a whole. The impact of this change will be explored in part 3 - Our Future and AI, where I will explore how AI will affect our future, its capabilities, and ethical concerns.

Wattbike

the human-led tech-enabled ecommerce agency

What is AI and how does it work? (Part 2 - Algorithms)