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Jamie Gentile-Clarke

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Matt Cooke

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Charita Chutoorgoon

As ecommerce brands scale, managing product data across multiple channels becomes increasingly complex. From Shopify storefronts and marketplaces to Google Shopping feeds and 

, consistent and accurate product information is critical. That’s where Product Information Management (PIM) systems come in.

A robust PIM system centralises, enriches and distributes product data across all your sales and marketing channels. 

 optimisation, a PIM can be the backbone that drives efficiency, improves rankings and increases conversions.

Before diving into the list, it’s worth understanding why PIM software is essential for modern ecommerce businesses.

Centralise product data in one source of truth

Improve data accuracy and reduce manual errors

Enhance UX through consistent, rich product information

Accelerate international expansion with multi-language support

For ecommerce brands running Shopify stores, selling across marketplaces and investing in 

 campaigns, a PIM ensures your product data works as hard as your marketing.

Akeneo is one of the most well-known PIM platforms globally and is particularly popular with mid-sized and enterprise ecommerce brands.

Akeneo is ideal for brands managing large product catalogues with complex attributes. It supports structured data management, which is crucial for 

and rich snippets in search results. For Shopify-focused businesses, Akeneo can dramatically reduce time spent updating product pages while ensuring consistency across 

Multi-language and multi-channel capabilities

Plytix is a user-friendly, affordable PIM designed specifically for small to mid-sized ecommerce brands.

For growing Shopify brands, Plytix offers an accessible entry into structured product information management. It’s particularly useful for brands investing in Google Shopping campaigns, as it helps standardise product feeds and attributes.

Its simplicity makes it attractive for ecommerce teams without large technical departments.

Salsify is a powerful commerce experience management platform, often used by larger brands and manufacturers. If your ecommerce strategy includes selling through major retailers alongside your 

, Salsify can unify your product content and ensure brand consistency across every touchpoint.

It also supports enhanced product content, which aligns with 

 and conversion rate optimisation strategies.

Advanced syndication to retailers and marketplaces

inRiver is an enterprise-level PIM platform designed for complex product ecosystems.

Multi-market and multi-language capabilities

For large ecommerce brands with thousands of SKUs and multiple international Shopify stores, inRiver offers deep functionality.

It’s particularly beneficial for businesses investing heavily in 

strategies, as it supports structured translation workflows and regional product variations.

Sales Layer is a cloud-based PIM known for its ease of implementation and strong API connectivity.

For brands focused on scaling paid acquisition through 

, Sales Layer helps ensure that product feeds remain accurate and up to date. This reduces disapproved ads and 

Its clean interface also makes it suitable for marketing teams managing SEO content and product enrichment.

Catsy combines PIM and digital asset management in a single solution. Catsy is particularly useful for ecommerce brands that rely heavily on imagery, video and downloadable product assets. For 

, having seamless access to optimised media improves page speed, consistency and user engagement, which is always a good thing.

Strong asset management also supports SEO by ensuring correct alt tags and structured image metadata.

Bluestone PIM is an API-first, headless PIM platform designed for modern ecommerce stacks.

 for improved performance and UX, Bluestone offers the flexibility needed to integrate with custom front-ends and advanced tech stacks.

This makes it highly attractive for brands focused on 

Jasper PIM is designed for businesses managing large and complex product assortments.

For ecommerce brands working with multiple suppliers or manufacturers, Jasper ensures product data accuracy at scale. Clean, validated data directly improves:

All of which contribute to stronger SEO performance and better PPC efficiency.

Choosing the right PIM for your Shopify ecommerce brand

Not every PIM system suits every ecommerce business. When selecting a solution, you will want to consider things such as:

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Top 8 Systems for product information management (PIM)