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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Many customers have turned to online shopping to find and purchase everything from daily necessities to luxury goods and gifts. This increase in traffic has resulted in a boom in the eCommerce industry and a whole new world of 

Live shopping merges the best of offline and online shopping experiences, making a purchase about more than just the final investment. Live stream shopping is engaging, and fun, and can build long-term trust between a business and the customer.

Live shopping is a marketing strategy based on live streaming, where a host presents products whilst viewers can purchase them in real-time.

This method gives brands a chance to interact with their customers via their website and social media channels whilst also attracting everyday social users or people who wouldn't normally fit into their general demographic. Influencers can also run these live streams through paid partnerships or competitions, adding a creative element to the shopping experience. Customers can not only process a final purchase but can also use this as an opportunity to ask any questions they might have which can then be immediately answered in real time.

Centred around three core elements, live shopping is all about buying something in real-time, using a video format and making use of links, tags, pinned comments and buttons.

This solution can and mainly does take place on social media platforms however can also be broadcast on websites or mobile apps. Most live streams include features such as comment sections, polls, gifting, pop-ups and special discount codes. Allowing customers to have a whole experience when shopping online.

The different types of livestream shopping

There are several different versions of livestream shopping which can offer benefits to both the business and consumer.

Channelling into the modern world, both brand and consumer can benefit greatly from new features including livestream shopping. This new and growing system is bound to advance even further as technology also grows and is ideal for brands that function only online and also those with physical stores.

, giving you easy content editing as well as a scalable hosting solution that grows with you at a much lower cost than comparable platforms.

Give us a shout on 0115 647 4153 or email us, and we’ll be happy to talk you through how we can help, the level of investment required and whether we’re a good fit for your brand.

Wattbike

the human-led tech-enabled ecommerce agency

Live stream shopping: Buying and selling through live stream