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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Your website is more than just a platform to showcase your services; it’s a 24/7 digital storefront that continually represents your brand to your audience. Whether it’s a new opportunity, a customer considering a purchase, or another key stakeholder, your website needs to perform effectively at all times, functioning on both desktop and mobile. Both the front and back end of your website play a crucial role in its overall performance, and both should be considered when evaluating the need for a redesign. This includes the design, content, and user experience elements that 

, turning them into customers and clients and allowing them to complete their desired actions.

If you’re unsure whether your website needs a refresh, we’ve outlined the key signs that signal it’s time for a redesign. Our team of web designers and developers are also available to have any discussions with you, offering our ideas, advice and services.

 isn’t just about aesthetics—it’s about enhancing the overall performance, functionality, and user experience. Whether you have an online e-commerce site or a basic brochure site, re-designing your site can lead to a wide range of benefits. Here are some of the main signs to look out for when upgrading your website:

Design trends change rapidly, and a website that looked cutting-edge five years ago can appear outdated today. Websites that feel dated often deter users from engaging, as they may question whether the business is still active. This also means that the website may miss modern features that make for a smoother customer experience. For example, an older site may have limited payment methods, be slow running or have limited 

. In an era where first impressions are key, a fresh and modern design can immediately engage visitors and keep up with competitors.

This can also relate to your personal branding. Many businesses opt for a re-brand after a few years, meaning your colours, graphics, font and logo may have changed since you first had your website designed. 

With over half of global web traffic coming from mobile devices, having a 

 is essential. If your website isn’t mobile-friendly, you’re likely losing out on a significant portion of your audience, especially if they are coming from platforms such as social media or email.

Key indicators that your website lacks mobile optimisation include:

Users expect websites to load quickly. According to Google, 53% of mobile users abandon a site that takes longer than three seconds to load so if your website is slow, you’re likely losing visitors before they even get a chance to engage with your content. A redesign can help streamline your website’s performance by optimising images, reducing unnecessary code, and improving overall functionality, all of which contribute to faster loading times.

 include poor user experience and misleading search engine results. A high bounce rate indicates that visitors are leaving your site without exploring beyond the landing page. This is often a sign that your website isn’t engaging enough or doesn’t meet the expectations of users.

Your business is constantly growing, evolving, and adapting to changes in your industry, personal targets and market conditions. If your website no longer reflects who you are as a business, your website should be one of the first things you change. Whether you are adding new services, changing direction, or have new targets, a redesign allows you to realign your website with your current business goals and create content for new products or services.

 is crucial to driving organic traffic to your site. If your search rankings are slipping, it could be a sign that your website’s structure or content is outdated. Google prioritises websites that are well-organised, mobile-friendly, and provide relevant content so having these in place will give your site a better chance of sitting high on the search results page.

Keeping an eye on your competition is a key aspect of digital marketing. If your competitors have recently redesigned their websites and you haven’t, you may be falling behind on key opportunities. A competitor with a modern, user-friendly website can attract your potential customers and increase their market share. Regularly reviewing your competitors’ websites can give you insight into what’s working for them and highlight areas where your site may need improvement.

Achieving peak season sales is the aim of every business, especially ecommerce businesses. 

Of course, this all depends on having a website which attracts, delights and converts customers. Plus, a strong 

 or digital marketing, then the experts here at 

Let us know more about your business and how we can help by 

 with our team or finding out more about our 

Or, give us a call on 0115 697 1158 to speak with our digital marketing experts. 

Wattbike

the human-led tech-enabled ecommerce agency

How to know when it's time for a website redesign