Home

Why you should consider a headless CMS for your website

The future of project management: How AI is transforming workflow automations

The basic principles of ecommerce replatforming 

What's new in paid media : an updated guide to ecommerce PPC

5 Common Misconceptions About Adwords

How to Improve Your Quality Score

How to use your time better as a business owner

Five Ecommerce Brands Nailing Content Marketing

Why Every Business Should Invest in SEO

User Generated Content: How to Make it Work for Your Brand

Get our team of ecommerce experts to build a winning strategy for your business

We make sure that every solution is personalised, efficient, and built around your goals

Request a quote today, and let's turn your ideas into results 

Request a Quote

Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

With technological advancements and plenty of platforms to choose from, people have adopted websites as a means to expand their business and open new opportunities. Both 

 and woocommerce are for business, but there is a vast difference between the two, even though the name sounds pretty similar.

E-commerce, short for electronic commerce, is the process of buying and selling goods and services or transmitting funds and data. These processes are completed over an electronic network including the internet and company websites. This makes e-commerce a reliable and easily acceptable option for buying goods as anyone with access to the internet can utilise it. As a result of this easy access, the past few years have seen a huge incline in small e-commerce businesses with there being so many 

 is transferred through business-to-business (B2B), consumer-to-consumer (C2C) and business-to-consumer (B2C).

Businesses provide goods and services to other businesses. Purchases might include advertising, recruiting, credit, sales, marketing, technical support, and staff training.

A customer who is wanting to buy certain items will visit the relevant online store. The product detail is given including the description, price, imagery and sizing and is then added to the customer's cart. Once all the customer details are complete and shipping is confirmed, the goods will be delivered.

 The process of one consumer selling directly to another through features such as online auctions or second-hand websites.

For auction sites, the buyer will bid on the item being sold and the highest bidder will buy the product. Customers also have the option to pay through credit, debit cards and online services such as Paypal.

 Business-to-consumer consists of selling goods and services to the general public. For example, any business online store selling its products to customers is considered B2C.

 would be; a tyre manufacturer selling their products to car manufacturers or wholesale stores selling to smaller, independent stores using methods such as 

, used by e-commerce companies to transform their WordPress sites into e-commerce stores. This service is typically used by small to medium businesses in order to help their name grow. This modern resource makes creating and managing an online store simple, offering flexibility and updated features such as tax management, secure payment control and shipping integration. Whilst e-commerce is the process of buying and selling, 

 provides the extra material to accompany these transactions.

How to choose between e-commerce platforms and WooCommerce

With so many e-commerce platforms available today, choosing the right one for your business can be overwhelming. If you’re torn between general e-commerce solutions and WooCommerce, it’s important to understand the unique benefits each offers. Here’s a breakdown to help you decide which is the best fit for your needs.

For business owners with little to no technical experience, ease of use is a crucial factor. E-commerce platforms like 

 or BigCommerce are often marketed as user-friendly, with built-in features that make setup quick and easy.

WooCommerce, on the other hand, requires a WordPress website and some basic technical knowledge to install and manage. 

When considering the cost, WooCommerce is one of the most cost-effective options. The plugin itself is free, and you only need to pay for hosting, themes, and additional plugins if necessary. However, depending on the complexity of your website, you may need to hire developers to create a truly unique store and there are almost always limitations.

E-commerce platforms like Shopify, while offering a more hands-off approach, charge monthly subscription fees. These can be higher depending on the features you need, and you may have to pay for transaction fees on each sale.

For growing businesses, scalability is a critical factor. While WooCommerce is capable of handling significant traffic and product listings, larger stores with complex needs may require additional performance optimisation or dedicated server hosting. Dedicated e-commerce platforms offer more out-of-the-box scalability and are optimised for handling large stores with ease. However, they might not provide as much flexibility in terms of customisation.

Both WooCommerce and other e-commerce platforms provide essential SEO features like meta tags, product descriptions, and mobile optimisation. 

 that helps you generate more revenue through your online store, servicing industries including 

Imaginaire has a strong background in design, development and the marketing side of e-commerce, meaning you can have everything done by the same company, in-house.

 for a free quote for your E-commerce or Woo-commerce project!

Wattbike

the human-led tech-enabled ecommerce agency

Difference Between E-commerce and Woocommerce