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Annie Everill

Marketing Executive

Jamie Gentile-Clarke

Managing Director

Matt Cooke

Website Manager

Nathan McEvoy-Swann

Head of Digital and CRM

Charita Chutoorgoon

Whether you are running an online ecommerce store or have just had a brochure website developed, CTA’s will be a key feature involved in your marketing strategy. In today's hyper-connected and competitive world, creating attractive content is key to getting your customers' attention and pushing them to do your desired action. From signing up for a newsletter to making a final purchase, CTA’s are used to stand out from your other content and impose a level of creativity and persistence. 

Find out more about our ecommerce UX services

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or customer to take. The CTA will have a direct link to a sale, product or action. For example, it will encourage the reader to click a button to lead to the next step, or it may result in a direct purchase. Different businesses will have different CTA’s depending on what their main objective is but most of these features will be sure to stand out and have a clear, direct message.

Examples of a CTA include a banner stating ‘ read more ‘ or ‘ sign up now ‘. 

Benefits of a CTA: Why your website needs a call to action

No matter the nature of your business or what your website is being used for, there will always be an end goal for your reader. Whether that’s simply to read more articles, buy a product or follow you on social media, there needs to be clear and easily navigated ways for these tasks to be completed. When 

, having CTA’s in place will offer several benefits…

Rather than just reading or scrolling through one page of your website, having a visible and effective CTA will make it more likely for your customers to engage further than their immediate landing page. This will lead to engagement on other platforms, pages or services and will keep current readers on your website, 

 and increasing leads. For example, a reader may go from reading one article to another or may buy more than one product. 

Similar to engagement, conversion rates are more likely to increase due to accessibility and encouragement. CTA’s will ensure that more conversions are transformed into successful leads and customers are taking the desired next step.

For businesses that have monthly newsletters, announcements or membership services, CTA’s are the ideal way to grow the numbers and get more customers on board, thus leading to 

 and greater engagement all around. Many CTA’s will encourage readers to sign up for newsletters, input personal details, sign up for a membership scheme or create an account. Having these features in place puts the option right in front of the customer and is often as simple as one click. 

Often when shopping online, customers aren't faced with any sense of urgency and will sometimes shop around other websites or look at competitors before making a purchase. CTA’s are ideal for urging customers to make these purchases and reduce things such as 

. Adding a CTA which states ‘ for a limited time only ‘ or ‘ complete your purchase ‘ will make it more likely for a customer to go ahead with their action and avoid further distraction. 

The more users that share content, the more likely it is that your site and products will get seen. Many CTA’s encourage customers to share content with their contacts or social platforms by using a simple link stating ‘ share now ‘. This will either allow them to post the link using social platforms or share the URL through text, email or other forms of digital communication. 

With Imaginaire, your ecommerce store evolves into more than just a marketplace it becomes a seamless journey that begins at the first click and concludes with a satisfied customer who’s keen to return.

Importantly, our designs are responsive, providing a consistent shopping experience across all devices, be it mobiles, tablets, or desktops.

Interested in elevating your ecommerce store? Let’s chat. With Imaginaire, we blend excellent 

 with your business goals to create an online experience your customers will appreciate.

Wattbike

the human-led tech-enabled ecommerce agency

Call to actions: What are they and how do they work